If you want to learn how to get clients, but can’t answer this one question… getting them will be tough.
You’ll instantly improve your client acquisition results by having clarity on this single question… even if you’re clueless about marketing.
The question: Who is your most profitable customer?
You have to know who exactly it is that you make the most money from, who is easy to work with and you invest the least amount of time in.
And it’s not just knowing them. You have to be savvy to their demographics, where they hang out, what do they love and value, what’s their lifestyle like, and much much more.
Tune in to this video and learn the 3 things you risk by lacking this clarity.
How to Get Clients
3 Things At Risk if You Can’t Answer This Question
You Don’t Stand Out
Truth is the vast majority of small businesses can’t answer this question effectively. So by advertising to everyone, just like everyone else… it’s near impossible for your business to stand out.
Your Ads Don’t “Speak” to Your Customers
To have a successful business, you need to provide a solution to a specific problem, for a specific customer. If your ads don’t speak to your customer’s specific problems and challenges, they’ll have zero idea you can even solve them!
You Won’t Stand Out as an Expert
When someone is diagnosed with cancer, do they see their General Practitioner or a walk-in clinic about it? Of course not! They want to go to a doctor who is an expert at dealing with cancer, so they go to an oncologist.
Your customers are looking for the same type of expert in your field to solve their problem. If your content doesn’t demonstrate your knowledge and expertise of their issue, they’ll have no idea you’re the expert they need to solve it!
In Summary…
When you speak to everyone… you effectively speak to no one. When you market and create content to bring in your ideal content, you need to be sure it’s focused on them, and what they’re looking for.
If this resonates for you and you’d like some help really narrowing down your niche and leveling up the number of clients you have, drop me a comment. I’m here to help!
